Along with assets, your company is very likely to have liabilities. Depending on where it is based, you may find yourself having to pay other taxes. If it is just starting out, you may be able to command higher prices for your products or services as the years go on, as you build up brand recognition and a good reputation. Whether you're already running a company, or making plans to start one up, financial planning is a critical portion of ensuring your success. Each and every day, your company will have more knowledge and insights on sales, expenses, and other crucial drivers.